LeadGen is an internet marketing specialist. We exist to help our customers achieve greatness in their online business endeavours. We judge our success by the improvements we create and the success our customers achieve. Our niche is the internet, although we do have a lot of experience in direct sales, marketing and lead generation for small businesses through to large IT software vendors. We have chosen to specialise in the internet in order to provide the highest quality lead generation solutions, which range from search engine optimization and marketing, website design and hosting, visitor tracking and proofreading your website contents. |
 |
|||||||||||||||
To find out more, pick a problem that best describes you:
|
||||||||||||||||
| The Power of Search Engine Marketing: One of our customers, a classic car dealer, obtained a collection of rare and collectable vehicles. These were advertised in the usual local press and websites for several weeks and while the cars attracted some interest the prices were deemed too high by the local market. LeadGen quickly implemented an international SEM campaign and overnight we received a very positive lead on one of the cars. The car was sold to the buyer in Scotland within 4 days. |
||||||||||||||||
How do I get more quality traffic to my website? Ah yes, the reason we are all here! You may have the most beautiful, fast and effective website ever built, but if nobody knows you exist – what's the point? If people know your company they may stumble across your site by using your company name. But what about people who don't know you exist? If you are only marketing to an audience that knows you, how will you grow your market share and gain new customers? You need to get to those people who are looking for the products and services that you offer, but who don't yet know you exist! There is no 'one size fits all' solution, which is actually good news for you. If it was easy, everyone would be doing it and you would still be having trouble differentiating yourself! You do have the opportunity to get ahead of your competition now, but it's a matter of seizing the opportunity and treating it the right way to achieve the best results. Quality traffic from search engines The best way of getting high quality traffic to your website is through the search engines, Google in particular. Banner ads and other forms of advertising are less effective than being at the top of a search result list. If someone is searching for the products and services that you offer and your site appears on that first page of results they are very likely to click on your link. Getting your site to that first page of results is key to gaining more quality visitors to your website. Getting your site to that first page involves a combination of search engine optimization (SEO) and search engine marketing (SEM). Search Engine Optimization is a tuning process that ensures the content and design of your site reflects the purpose of your site, and is set out in such a way that your site stands out from the crowd as far as the search engines are concerned. This ensures that your site rates higher than your competition in the search engine results. Search Engine Optimization does not guarantee results, because the algorithms used by search engines like Google to rank results are constantly changing. Google is always 'tweaking' to ensure they continue to provide the most appropriate results for their users, for this reason SEO is not a 'set and forget' proposition – regular attention is required. Google is such a successful search engine because of the effort they put into returning quality results and weeding out inappropriate sites. You cannot buy the top position, or any other position in the search results. It is also relatively easy to do the wrong thing in trying to get your site listed or ranked higher, resulting in your site being penalised and never appearing in search results. While optimization is not a guaranteed outcome, search engine marketing (SEM) is. Quite a few search engines have a pay-per-click program that allows you to precisely target the traffic that you wish to attract. SEM is a very effective method for driving traffic to your site, however it does take some thought and effort and maintenance in order to gain the most benefit.
|
||||||||||||||||
| How can we help you? Firstly we need to review and report - our Visibility Analysis. This involves a discussion to understand your business and your goals. Your website is then reviewed to determine how well it approaches your goals, and a strategy document is prepared to detail our findings and present an action plan for improvement. For most small to medium businesses the Visibility Analysis will cost $500. For larger companies, or more complicated needs, we will quote separately. Optimisation changes take some time to come into effect, sometimes months. Immediate results are available through search engine marketing (SEM). We can design and detail a marketing campaign for you to implement yourself if you have the time and resources. This Visibility Plan will cost an additional $500 for most campaigns, however an especially complicated campaign may cost more. If you don't have the time or resources, our Managed Visibility program may be more suitable. We will design, implement and maintain your marketing campaign for a $250 setup fee plus an ongoing budget that you determine – a minimum of $10 per day, which includes the cost of the pay per click ads. We monitor the results of the campaign to ensure high quality traffic, and provide free use of our site tracker while the campaign is under our management. |
Our Visibility Solutions: Visibility Analysis: $500 A documented Website review and strategy plan. Visibility Plan: $500 We design and document a Search Engine Marketing campaign for you, which you can then implement Managed Visiblity : $250 setup, plus a daily budget that you set We design, implement, maintain and tune a Search Engine Marketing campaign for you
|
|||||||||||||||
I need a website We can build you a website to suit your needs and your budget. Whether you need something small, concise and focussed – like our site, something more elaborate and artistic, or a commercial site selling items that are constantly changing, we can build it for you. Have a look at some of our customer sites: Mechanic's
Choice These sites are database driven, our customers have a very simple process of updating the stock on display through their website. |
||||||||||||||||
I have a website but need somewhere to host it We can provide you with very competitive hosting solutions:
All of our hosting packages include MySQL databases and PHP support, CGI scripts and many other facilities. We provide control panel access to your domain, and unlimited email addresses. Should your requirements not fit our plans exactly, just call or email with your needs and we can tailor a package to suit. |
||||||||||||||||
|
|
||||||||||||||||
I have a website but don't know what my visitors are doing It's very important that you understand your traffic in order to refine and improve your site. How many visitors do you get? Where do they come from? What are they looking at on your site? How long do they spend? Which search engines are sending you the best traffic? What keywords did your visitors use to find you? You need this information in order to improve both your website and your marketing efforts - our hosted tracking solution provides you with all this information in a very visual and easy to understand format. The LeadGen Tracker costs $5.00 per month. |
||||||||||||||||
|
||||||||||||||||
After all that effort of building a fabulous site and attracting lots of excellent traffic, wouldn't it be a shame if your visitors found typing mistakes, grammatical errors and broken links? Mistakes like these are very easy to make, especially if you're the one writing the material - the harder you look for errors the harder they will be to spot! Speaking from personal experience of course! It is very surprising how many popular sites still have typos and grammatical errors. Our Quality Control service will scan your whole site and report broken links. In addition we can manually proof-read your content for typos and grammatical errors. A site scan costs $25, proof-reading is $20 per 1,000 words. |
||||||||||||||||
Pricing notes : For Australian companies, all prices are quoted in Australian dollars and do not include GST. For companies outside of Australia the prices are quoted in US dollars. |
||||||||||||||||
Easy! Send an email with your contact details and requirements to: or telephone +61 2 9037 4888 for live human interaction! |
||||||||||||||||
